7 Best Tried and Tested Shopify Apps to Increase Sales in 2023

• 1. PushOwl Abandoned Cart Popups
• 2. Hextom: Free Shipping Bar
• 3. Personizely
• 4. UpPromote
• 5. Point of Sale
• 6. Instafeed - Instagram Feed
• 7. Facebook & Instagram

 

1. PushOwl Abandoned Cart Popups

Free Trial: Forever free

Price: The Business Plan is at $18 per month based on impressions (push notifications delivered)

Best Used for: Cart abandonment recovery, customer retention, upselling products

If you are like most of the Shopify store owners – heavily dependent on your website as a sales channel, you have perhaps considered checking as many items as possible. Remember, customers often hop from one brand to another. In fact, they can abandon even the best discounts in their cart to look for other better deals, and all that bouncing from your website leaves you with low conversion rates.

-Is it possible for you to avert this?

-Yes, of course!

As email is becoming spammy, setting up a web push notification on your Shopify store seems like a reasonable alternative. 

It grabs visitors' attention as they arrive at the store while browsing (without using their email or any other lead details).

How do push notifications enhance your Shopify conversion rate?

• They send abandoned cart reminders that can really bring back customers.
• They save time and costs to bring back loyal customers by automating web push notifications, such as price drops, back-in-stock, shipping, welcome, and flash sales.
• They also send recommendations to customers for upselling.
• They allow you to create smart and automatic campaigns and integrate with other apps to streamline your entire customer notification process.

 

2. Hextom: Free Shipping Bar

Hextom is one of the best Shopify apps that is designed to help Shopify store owners proactively promote free shipping offers with progressive messages. It features a customizable bar, message editing, geo-targeting (to display different messages to different shoppers), as well as performance tracking. 

Key Features 

• Includes geo-targeting, display page, and currency detection
• Completely customizable to match the style of your store
• Includes emojis, background images, and position configuration 
• Offers one-click installation and comes without developer branding on the bar 
• As if that's not enough, it also uses responsive design to suit all screen sizes

Pricing: The basic plan is free, whereas the premium plan costs $7.49 per month because of additional features, including unlimited active bars, geo/country targeting, currency conversion, and auto-scheduling. 

It is absolutely the best for store owners looking for a convenient way to add a bar to their Shopify theme to display the free shipping message. Actually, the free plan will do for most Shopify businesses. If you also want to show how far a customer should go in order to get free shipping, then the premium plan will be a good choice.

 

3. Personizely

Personizely promotes itself as one of the top shopify apps for marketing and conversions. It is designed to help Shopify store owners to capture emails, reduce cart abandonment with exit-intent popups, and boost conversions with cross-sell and up-sell popups, product recommendations, and more. However, unlike other apps, Personizely packs a wide range of functionalities into one app for just one monthly fee.

Key Features 

• Advanced segmentation allows sellers to create smaller groups of visitors for better personalization
• Includes site personalization to display relevant content based on order history, location, etc., to different users
• Uses responsive popups that look good on both desktop and mobile devices
• Includes exit-intent popups, cross-sell and up-sell widgets, recommended products, email popups, and so on

Pricing: 

Personizely doesn't offer freemium but a 14-day trial to test the app. The basic plan charges $29 per month for all personalization features and up to 10,000 monthly visits. 

It is ideal for shop owners looking for an all-in-one solution with a host of popup and widget functionalities. 

 

4. UpPromote

Free Plan: UpPromote has a free plan with unlimited affiliates/referral links.

Pricing: Plans range from $21.99 to $139.99. All plans have a 14-day trial.

It is ideal for building, tracking, and managing your affiliate marketing campaigns.

When creating a marketing campaign, we always encounter issues with managing and keeping track. As for affiliate marketing, UpPromote can help you do the job. As the #1 ranking affiliate marketing app for Shopify, UpPromote is an all-in-one automated affiliate/influencer marketing solution.

How can Upromote be used to your advantage?

The usefulness of affiliate marketing has been proven in several ways over the years.

Online buyers are becoming more aggressive but very cautious while making purchases. They depend on suggestions from influencers, key opinion leaders (KOLs), or friends and family members rather than being duped by conventional advertising techniques with attractive images and cliché words. As a result, merchants should develop subtle marketing strategies and use affiliate marketing to attract traffic and convert visitors into customers.

However, managing all affiliates/influencers without a suitable tool is stressful, so install UpPromote to keep everything about affiliate marketing on track. 

How it works:

1. UpPromote provides a registration form for your ambassador to register to join your affiliate program.
2. Affiliates become partners. They are given an affiliate link/ a coupon code to promote your service on various channels.
3. UpPromote tracks completed referral orders, and affiliates get commissions based on performance.

What does UpPromote help to increase your sale conversion rate?

• Has a customer referral feature that allows customers to refer your products to their friends and family and earn a small commission. This enhances your sales to great heights while helping to build a network of loyal customers.
• It is always easy to use: UpPromote boasts aquick setup process with detailed instructions.
• Ensures that the affiliate team is expanded by free listing on UpPromote Marketplace; or with a Multi-Level Marketing feature.
• Customizable: With this amazing app, you can build your own commission system, tailor the look and feel to match your brand, and come up with customization to meet your business requirements.
• Auto-generates referral affiliate links and coupon codes:Affiliates will automatically receive a unique link and coupon code after registering, which they can use to promote the merchant's shop.
• Reliable real-time tracking: Up-to-second tracking system is constantly improved to ensure accurate and instant updates. 

 

5. Point of Sale (POS)

You need a point-of-sale (POS) system to ensure outstanding sale performance. A POS system allows customers to pay for their purchases through PayPal, VISA, MasterCard, American Express debit and credit cards, Apple Pay, Google Pay, etc.

Shopify POS is a point-of-sale app that enables you to accept in-store payments and manage your inventory and staff. It's an absolutely marvellous choice for businesses looking forward to managing their inventory and sales right from their Shopify store.

The app is downloadable through either iOS or Android devices. You can increase the efficiency of your store further by personalizing the POS system to align with your store. 

The Shopify POS system offers an omnichannel shopping experience to your customers, including but not limited to the following:

• Browse in-store, buy online– The POS system is designed to help you send product recommendations directly. 
• Buy online, pick up in-store– makes it possible for your customers to purchase products and pick them up in-store. 
• Buy in-store, ship to customer– You are expected to allow customers to buy in-store and ship the product later in case of limited inventory. 
• Buy anywhere, return anywhere– To improve the shopping experience, take your profit margin a notch higher, give customers a chance to buy wherever they want and then return or exchange products in-store. 

Key Features: 

• Synchronization of Customer Profiles– The POS system allows you to access customer profiles with insights like order history, lifetime expenditure, and more.
• Run Marketing Campaigns – You can run marketing campaigns directly from the POS system and send coupons, previews, product recommendations, and loyalty programs to new or existing customers. 
• Inventory Management– This app also allows you to track your inventory by creating purchase orders, demand forecasting, stock adjustments, and sale item suggestions. It also provides you with detailed reports on your inventory levels so that you can plan your future stock accordingly. 

Pros: 

• Automated tax calculations based on your store's location
• Makes it possible for you to create and manage multi-location inventory
• Reports on your customers, inventory, and profits to help you make informed decisions
• Provides social media integration to enhance the promotion of your products

Cons:

It may be a perfect add-on for brick-and-mortar stores. 

Pricing: 

The monthly fee of the free plan is included in your Shopify plan. If you upgrade to the POS Pro subscription, you will be charged $89 more per month.

 

6. Instafeed - Instagram Feed

Instafeed is one of the best Shopify apps that allows you to show your Instagram feed on your e-commerce store. The Instagram feed will be updated the moment you post a new image to Instagram. Through this, creating an interactive customer experience and building customer engagement by showcasing all of your latest products in one place is made possible.

As if that's not enough, it also makes the feed shoppable, allowing potential customers to check out and buy your products immediately. 

Key Features:

• Visual Editor – You are permitted to design your Instagram feed freely without any technical know-how. 
• The App Is Fully Customizable –You have permission to edit the appearance of your feed to show the optimal layout for your store visitors. You can customize the title and spacing between posts and let Instafeed adapt the layout based on your visitor's screen resolution.
• It Enhances Shoppable Instagram Feeds – it enables you to link your blog posts to Instagram, open a popup window on your store, and tag multiple products.

Pros: 

• It is very efficient because it comes with a free version. 
• It makes it possible for you to filter your Instagram posts by hashtag. 
• This app allows you to customize the number of rows and columns for mobile devices. 

Cons: 

• Unfortunately, this app doesn't support Instagram stories. 
• Worse still, its free version doesn't let you pick the posts you want to display. 

Pricing: 

The plan starts from $5.99 per month, which allows you to create up to 3 feeds. Its unique free-forever plan also offers video support, grid/slider layout, auto-optimized layout, and an open popup or a link to Instagram. 

 

7. Facebook & Instagram

This app allows you to connect your Shopify store to Facebook to promote and sell products to your target audience on Facebook and Instagram. 

With this channel, you can get the tools to grow your audience on social media and promote your products right from Shopify. You have complete control to customize the appearance of your Facebook and Instagram shop to provide your followers with a seamless shopping experience. You can also post your Instagram posts and stories, allowing your viewers to purchase from within the app. 

Key Features:

• Facebook Marketing - The Facebook & Instagram app allows you to create your Facebook ads without leaving Shopify Admin. You may create ads to reach new audiences or get your products in front of visitors who have already demonstrated interest in your store with retargeting ads.
• Ensures enhanced Seamless Management– makes it possible for you to sell on Instagram or Facebook and easily manage orders, payments, and returns all in one place with Shopify.

Pros: 

• It automatically syncs your products from your Shopify catalog to Facebook and Instagram.
• It is absolutely free to install. 

Cons: 

You must comply with many regulations on Facebook. 

Pricing: 

It is absolutely free to install.

 

Final Words

Although there are an uncountable number of top Shopify apps out there, the selected ones above outweigh others in terms of producing outstanding performance and, thus, a better option for you. The most popular Shopify allow you to import products, connect multiple Social Media accounts, enhance sales with personalization options, and many more. With these apps, it has become simpler to easily and effectively manage your store and run it in the best way possible.