With its unique video format and strong focus on viral trends, TikTok offers an incredible opportunity to dropship niche products with massive potential.
However, how to find winning dropshipping products on TikTok that are guaranteed to attract buyers?
Well, continue reading, because here we’ll share everything about TikTok dropshipping product research. By the end, you’ll know how to turn TikTok trends into profitable dropshipping items for your store!
How to Find Dropshipping Products on Tiktok
Here are the top 4 tested and proven methods to find winning products on TikTok.
Method #1: Search Relevant Hashtags
Hashtags categorize TikTok content, helping you find dropshipping-relevant videos. Search for broad and niche-specific hashtags to uncover potential trending products.
Step-by-step instructions:
- Start with broad hashtags like #dropshipping, #tiktokmademebuyit, #amazonfinds, and #aliexpressfinds.
- Look for videos with high views, likes, and comments – this signals popularity.
- Identify specific products mentioned in videos.
- Explore niche hashtags related to your target audience’s interests (e.g., #ecofriendly, #petlovers)
Side Tip: Use a mix of broad and specific hashtags. Look for patterns – if several videos feature the same type of product, it’s likely trending.
Method #2: Follow Influencers and Trendsetters
Influencers are content curators who frequently collaborate with brands, showcasing products to their audience. By observing their endorsements, you uncover items that already resonate with consumers. Following influencers with substantial followings provides valuable insights into emerging trends.
Step-by-step instructions:
- Identify influencers within your niche.
- Analyze their content to see what products they frequently feature.
- Track recurring themes or product types promoted by multiple influencers.
Side Tip: Focus on micro-influencers in your niche, as they often have dedicated and engaged audiences.
Method #3: Using TikTok Top Products
TikTok Top Products is a built-in tool within the TikTok Creative Center. It curates data-driven insights on trending products across various regions and categories. This powerful feature also provides real-world advertising examples demonstrating successful product promotion in action.
How to Use TikTok Top Products:
- Access the TikTok Creative Center and locate the “Top Products” tab.
- Log into your account for full access to data and insights.
- Utilize filters: Narrow your search by region, category, and time frame.
- Sort data: Rank products by desired metrics to reveal top performers.
- Drill down with ‘Details‘: Explore performance trends, audience demographics, and relevant video ads for each product.
Side Tips: The ‘Performance Analytics’ tab lets you compare how metrics change over time. Analyze successful video ads: What makes them engaging? How can you adapt similar techniques for your own dropshipping content?
Method #4: Product Research Tools
Many specialized tools streamline dropshipping product research. And they reveal trends across TikTok and other platforms. Product research tools can provide valuable analytics about trending products on TikTok. All you need to do is enter a product URL and see metrics like views, shares, and comments it received on videos. This helps identify products already gaining traction organically.
Step-by-step instructions:
- Choose a tool like SellTheTrend, Ecomhunt, or NicheScraper.
- Explore their trending product lists and use filters for your niche
- Analyze data like sales volume, ad performance, and audience engagement metrics
Side Tip: A bonus tip when using these tools is to cross-reference top products with your other on-platform TikTok research.
Trending TiktTok Dropshipping Products
According to TikTok Shop Statistics 2024, the top-performing products on TikTok are:
- Beauty & Personal Care
- Womenswear
- Menswear
- Food & Beverages
Based on these stats, here are some of the top trending dropshipping products across these categories:
Beauty & Personal Care
Product: Summer Fridays Dream Lip Oil
- Impressions: 200M
- Click-through rates: 2.3%
- Conversion rates: 12.5%
Summer Fridays Dream Lip Oil is a nourishing lip oil from Summer Fridays, which is known for its hydrating formula and glossy shine. Several popular beauty influencers on the platform have endorsed it, and they have helped the lip oil gain widespread buzz through viral videos where users demonstrate its smoothing effects on dry lips. Within just a few months, Dream Oil racked up over 200 million impressions through organic content alone, a strong signal of its trending popularity among the skincare and makeup enthusiasts that dominate TikTok communities.
Womenswear
Product: Coastal Grandmother Style Apparel
- Impressions: 150M
- Click-through rates: 1.8%
- Conversion rates: 10.1%
Inspired by easy-breezy silhouettes and lightweight fabrics, Coastal Grandmother Style Apparel embraces comfort and elegance. The aesthetic resonates with those seeking wardrobe essentials to dress stylishly for every coastal outing or a relaxing afternoon. Multiple influencers have started collecting, trying on, and gift guides focused on Coastal Grandmother attire, fueling its rise as a feel-good fashion movement.
Menswear
Product: Vintage-Inspired Suits
- Impressions: 120M
- Click-through rates: 1.6%
- Conversion rates: 9.8%
Paying tribute to the classic tailoring of the past, these suits feature modern cuts but with retro details like single-breasted fronts or subtle patterned fabrics. Videos display how they can be dressed up or down easily from the office to evenings out. Many men are drawn to their timeless heritage aesthetic that brings a refined touch balanced with relaxed sophistication well-suited to diverse occasions. Several influential menswear TikTokers helped popularize the look through their own collection posts.
Food & Beverages
Product: Creamy Strawberry Agua Fresca
- Impressions: 90M
- Click-through rates: 2.0%
- Conversion rates: 15.2%
A delightful fruit-infused water simply made from sliced strawberries, sugar, and water, this drink provides a crisp yet full-flavored refreshment ideal for warm months. Its preparation process went viral through easy-to-follow recipe demonstrations. Comments highlight the agua Fresca’s vibrant taste yet light and hydrating nature, fueling demand across seasonally-driven beverage lovers.
FAQs about TikTok Dropshipping Product
1: How do I find niche dropshipping products?
- Focus on Your Interests: Are you passionate about pets, fitness, or sustainable living? Start with a niche you’re familiar with to identify products naturally.
- Solve a Problem: Seek out products that address common pain points within your niche. These items have built-in demand.
- Explore Hashtags: Search broad hashtags (#dropshipping, #shopify) and then drill down to specific niches (#yogaproducts, #ecokitchen) to uncover trending products.
2: How do I find items for sale on TikTok?
- Shopping Icons: Videos promoting products often feature a shopping bag icon. Tap it to see product details and purchase options.
- TikTok Shop Tab: Access the “Shop” tab on your profile to browse products featured in videos or promoted by brands.
- Hashtag Searches: Search for product-related hashtags like #tiktokmademebuyit or #amazonfinds. Many videos under these hashtags will link to products.
- Influencer Recommendations: Influencers frequently tag brands or link directly to products in their videos or profile bios.
Conclusion
With ongoing research of relevant hashtags, influencer trends, and top charts, you can continually refresh store inventory with items primed to attract active TikTok communities. However, when considering products for your dropshipping store, it’s essential to not only look at the numbers but also understand the story behind each product’s rise to fame on TikTok. Engaging content, authentic reviews, and creative presentation are key factors that contribute to their high conversion rates. Keep an eye on these trends to stay ahead in the dropshipping game.
