The brands considered outstanding today are the ones that produce captivating and fascinating content. Only through digital marketing tools can the Shopify platform bring videos, podcasts, social media posts or blog articles to the public. Marketing tools are the invisible foundation of a strong marketing strategy.
There are more than a hundred marketing tools out there. However, while some are affordable, some are very expensive and too difficult to use to implement marketing strategies.
Have you ever wished that you had more time, employees or even enough resources to help you run your dropshipping business? The good thing is that the best Shopify marketing apps can get your back. They can drastically cut your workload and simplify tasks that otherwise would have taken a very long time. From importing products in only one click to designing logos on your phone, with these tools, running a business as a single individual has never been easier.
This article will focus on the 10 best marketing tools you should use to run a Shopify dropshipping store.
Shopify store owners use email marketing apps to create email campaigns, send out email blasts or newsletters, organize different email lists, track and analyze results. They support overall email marketing strategy by acting as a hub for all email campaigns sent, automated sequences like abandoned cart emails or one-off announcements of the existing customers.
Some of the email marketing services include:
This is an order-tracking app for Shopify dropshipping stores. With it, the tracking information of orders can be updated in a timely manner by collecting data from over 900 couriers worldwide. Besides, the tracking page can be easily integrated into your existing website design, making it possible for the customers to make use of the most recent shipment updates about their orders right on your store.
Google Analytics is the most widely used marketing app for Shopify. It is no secret that most Shopify dropshippers today use Google Analytics. E-commerce websites, as well as Shopify stores, are no exception. Although it is not easy to use and requires some technical knowledge, Google provides comprehensive guides on basic features like setting up tracking codes, goals and events, configuring reports, segmenting audiences, etc. Therefore, it is no argument this app assists Shopify dropshipping a lot.
It is a free marketing app which has made its way onto the Shopify trending and editor's pick list. Using seven and eight-figure brands in your niche as a benchmark explicitly gives you a complete and detailed site audit to find out why your site is not generating the site you think it should.
As if that's not enough, Benchmark Hero assesses crucial SEO markers like site speed and how Google sees your site. It also includes heaps of valuable assessment data, such as recurring customer percentages, lifetime value, and customer value.
Some of its basic features include:
It is a dropshipping research tool developed by FindNiche that provides extensive data on over 50 million Shopify products and 100 million AliExpress products. Through it, marketers and sellers can quickly identify the most profitable products based on various filters, including category location and price.
With this app, you can:
Canva is one of the best marketing apps for Shopify dropshipping. Lacking design skills to take your business to great heights? Don't worry, as Canva is a simple and straightforward tool that makes it easier for small businesses to create polished social media-ready graphics. The good thing is that it is easy to create and use regardless of your skill level.
It offers a set of templates that come pre-sized to fit every social media platform and includes a wide range of premade layouts and backgrounds. It also features a simple drag-and-drop interface that allows you to quickly build, edit, and tweak your social media content until it is exactly as you envisioned.
Canva offers three pricing tiers: free, pro, and Enterprise.
This top-rated Shopify marketing app helps you understand and implement SEO optimization measures to make it possible for you to rank higher for organic search. This comprehensive tool offers a step-by-step guide and all-inclusive SEO documents to turn you from an SEO zero to an SEO hero.
Its key features include:
This marketing app for Shopify dropshipping enables you to show shoppers what's in their carts across what is a variety of devices. For instance, potential customers browsed your store on their phones and added products to their carts before being distracted. Let on they may end up logging on to another device to go back to your store. The function of this app is to ensure that the chosen items are still in their carts.
Its Key features:
This app conveys itself as a conversion marketing toolkit. It is designed to assist Shopify store owners with email capturing, reduce cart abandonment with explicit popups, and boost conversations with cross-and- up- sale popups, product recommendations and many more. Different from other apps, this marketing app for Shopify dropshipping consolidates a broad set of functionalities into one app.
Its key features include
This app uses popups to help Shopify store owners boost sales. It, however, does it slightly different from other app competitors by using social proof tactics. Also important is that this app is designed specifically for newer stores looking for ways to build customer trust in a new brand and increase conversion rates.
Its features include:
The trick to choosing the best Shopify marketing apps for your stores depends on your budget and specific needs. Smaller or newer brands can opt for the Shopify tool with few marketing or backend features to reduce your overall app spend.
Larger, established, or faster-growing stores will want to invest in tools with specific functions that match their overall business goals.