If you’re planning to start your own dropshipping store in 2024, choosing the right products to sell is key to your success. Home decor is always a popular category that sees steady sales. In this guide, we will uncover the most popular home decor dropshipping items that are perfect for your new business.
Global Home Decor Market — Trend ＆ Growth
The global home decor market is experiencing tremendous growth, and opportunities are driven by positive demographic and lifestyle trends worldwide. Here are some interesting statistics from Statista’s global home decor market statistics that you may find helpful:
- The Home Décor market segment is expected to generate an amazing US$133.60 billion in sales globally by 2024.
- It is anticipated that this market would grow steadily, with a 3.89% yearly growth rate (CAGR 2024-2029).
- It is notable that the United States produces the most revenue globally when comparing numbers, with US$35,440 million in 2024.
- Per capita revenue contribution to the population in 2024 amounts to US$17.24.
- Sustainable and environmentally friendly items are in high demand in the global home décor market, with customers in Germany and other countries setting the trend.
Is Home Decor a Good Dropshipping Niche?
Home decor has the potential to be a good dropshipping niche, but success depends on careful planning, finding reliable suppliers with trendy products, and effective marketing to stand out from the competition.
Let’s see why you should choose home decor as a potential dropshipping niche:
- Constant demand: People are always looking to refresh and redecorate their homes. Home decor is not a trend-based niche and has consistent demand.
- Broad appeal: Home decor products appeal to people of all ages, genders, and income levels. It’s easy to find items at various price points.
- High-profit margins: Many home decor products have high markups since they are lightweight and inexpensive to ship. This leads to good profit potential.
- Emerging trends: New styles, colors, and materials keep the industry innovating. You can spot emerging trends to stay on top of what customers want.
- Low competition: While popular, it’s not as over-saturated as some niches like apparel. There’s room for new stores to break in.
- Easy sourcing: Reliable manufacturer suppliers offer thousands of home decor options to private label or dropship directly.
- Scalable business: As your store grows, there’s no limit to how many decorative products you can list.
15 Best Home Decor Dropshipping Items
Let’s take a look at the most important part of the article. Below are the 15 best home decor dropshipping items that you can refer to pick the right products for your dropshipping store.
Unique Lighting Fixtures
In addition to improving a space, well-lit outdoor areas can have a magical quality. For instance, solar lights for patios and decks, or fairy lights in a garden. All of this is to say, that you have a lot of options when it comes to finding distinctive lighting fixtures for your online home décor business. Take some examples, consider:
- Lighting in an industrial style: pendant lights
- LED wall lights for outdoor use
- LED solar lanterns
- Fairy lights
- Desk lighting
…And many more.
When we looked up “home lighting” on Google Trends, we discovered a steady interest in lighting throughout the last 12 months, all around the world. Canada, the US, Ireland, the UK, and Singapore have shown the greatest interest.
This market is expected to create $83.94 billion in revenue by 2024, and between 2024 and 2028, it is expected to grow at a rate of 4.47% annually.
Bedside Lamp
On the list of the greatest home décor items, the Bedside Lamp is also a good option. The elegant design of this lamp adds to the relaxing atmosphere in the bedroom. They also come in a variety of patterns and forms, including cylindrical, mushroom-shaped, spherical, and more. Furthermore, these lights can be constructed from ceramic, glass, metal, or wood.
In terms of market revenue, the Lamps and Lighting segment is projected to reach $95 billion by 2026 from a current estimated 75.40 billion US dollars. In addition, bedroom lamps range in price from $5 to $100 on Amazon. We can therefore offer this product at a competitive price and profit from it!
Digital LED Clock
Next up is the Digital LED Clock, a contemporary watch with a digital time display. These clocks quickly give our surroundings a sense of elegance and modernism because they can be mounted on any wall, desk, or table. The long-lasting material used to make the Digital LED clock is another feature. They are also powered by a long-lasting rechargeable battery, which adds to their durability.
Additionally, some of them may have small speakers, USB connections, and brightness settings that can be changed. Research indicates that the market for digital clocks is expected to grow to US$239 million by 2028. As such, by offering a robust, multipurpose Digital LED Clock, we can reach a large audience and boost sales.
Rugs and Carpets
Carpets and rugs add warmth to a space, go well with the color of furniture, and capture the essence of a homeowner’s style.
Here are some illustrations of the various carpet and rug designs you could offer in your dropshipping business:
- Asymmetrical patterns
- Designs that are geometric
- Moroccan rugs from the past
- Shag carpets
- Rugs made of jute
- Stair runners, among many other things.
According to statistics, the market for carpets and rugs is expected to generate $2.67 billion in revenue in 2024, growing at a rate of 7.98% between 2024 and 2028. Thus, there is a lot of promise for this product category!
Curtains
A reliable staple in the field of interior design is curtains. People will always want curtains, but colors and patterns change with the winds of trend. They provide a home’s windows more prominence and, when necessary, seclusion. They are a timeless style for window treatments.
Maintaining up to date with trends is crucial when purchasing curtains and other elements for home décor. Both floor-to-ceiling drapes and white or dark wood shutters, which were staples in the 1970s and early 1980s, are currently making a resurgence. There are clearly curtain styles that never go out of style, but if you don’t keep up with the trends, you can discover that you don’t have enough of the patterns and styles that people are drawn to, or if you do, it’s all luck.
Decorative Mirrors
Mirrors are an excellent way to make a statement in your house, make the most of natural light, and create the appearance of more space in smaller spaces.
Incorporating an assortment of ornamental mirrors into your home décor shop not only presents eye-catching merchandise but also addresses a need for individuals seeking to accentuate dim or compact spaces. Keep that in mind when you promote these products!
Mirrors are available in a variety of shapes and styles:
- Round
- Square
- Rectangular
- Hexagonal
- Antique style mirrors
- Cosmetic mirrors
…And so forth.
Seasonal Products
Seasonal products can be a great addition to your home decor dropshipping business with a little forethought, even though they don’t draw steady demand all year long.
Valentine’s Day, Easter, Christmas, St. Patrick’s Day, etc. are a few examples.
Among the product concepts are:
- Yuletide décor
- Door wreaths for the seasons
- Cushions with an autumnal motif (patterns including pumpkins, falling leaves, etc.)
- Wooden Easter signs, plus more.
Naturally, consumer interest in seasonal goods will change. For instance, searches for Easter decorations go up significantly in the world just before Easter and down the rest of the year. The same holds true for Christmas and Valentine’s Day.
We examined Christmas to demonstrate the popularity of seasonal decorations. According to data, the global market for Christmas decorations was estimated to be worth over $7 billion in 2023.
Sustainable Home Products
Many consumers now believe that sustainability is important, indicating that they are becoming more and more concerned about how their purchases are affecting the environment.
So, how can you make your dropshipping home décor store sustainable?
To start, you may collaborate with suppliers nearby and provide products in your catalog that are responsibly sourced or recycled, therefore lowering the carbon footprints of your customers.
Tablecloths and napkins are two examples of home décor items you can have with recycled or ethically produced fabrics.
- Chairs for gardens
- Towels
- Cushion Covers
- Lounge chairs are made of eco-leather, stools, and more.
Vases and Planters
Something that shouts “romanticizing” your life more than anything else is a tall vase full of Spring flowers placed against a sideboard, side table, or dining area. You may have noticed this trend growing on Instagram and TikTok. In a similar vein, planters are wonderful additions to homes and gardens. Planters are another piece of home décor to think about, whether you want to use them to display a lovely inside plant or as a place for your outdoor summer bulbs to blossom.
Plant hangers in the macrame style are a recent fad that you may have noticed. These are worth investigating if you’re thinking about offering vases and plants for sale on your dropshipping website. Additional varieties of planters and vases include:
- Planters made of ceramic
- Planters made of metal
- Vases for flowers
Tablecloths
Over the past few years, there has been a regular and steady increase in the popularity of tablecloths, for whatever reason. It’s possible that these mainstays of home décor saw a decline in popularity, which they are currently returning from.
For dropshippers venturing into the home decor area, this is welcome news. Tablecloths are an excellent item to dropship because they are very easy to carry worldwide and have very little possibility of breaking. Furthermore, clients purchase multiple of these products to have a variety of patterns and colors available. They are quite inexpensive to make, which increases profitability, and their low cost of ownership, which increases demand.
Throw Pillows and Cushions
A quick and low-cost method to introduce color into a space is using throw pillows or cushions. They are a cost-effective home décor item to include in your product catalog, whether they are used to accentuate a new sofa or accessorize your bedroom.
There may be a lot of money to be made from cross-selling throw pillows. Could you, for instance, design a suggested product package that features throw pillows that coordinate with a duvet set you already sell? or a similar-colored rug? Look for goods that go together organically to take advantage of these types of upselling and cross-selling chances.
Throw pillows come in a variety of designs, such as the following:
- Patterns that are abstract
- Geometric patterns
- Prints found in nature
- Motivational sayings
- Simple hues
Consider your target market while choosing cushion designs for your dropshipping store. For example, it might be prudent to keep with block-neutral hues if your ideal client is a fan of the “clean girl aesthetic”. On the other hand, if your fan base leans more toward the “cottagecore aesthetic,” think about purchasing pillows with soft, flowery designs.
These are obviously just two of many instances, but hopefully, they have demonstrated how crucial it is to consider your target audience’s preferences when choosing products.
Indoor Plants
Although planters have already been discussed, indoor plants are essential for anyone looking for a quick and inexpensive method to add texture and color to their interior. Given that artificial plants practically require no upkeep, they are especially well-liked!
There are many different types of artificial plants available:
- Stem flowers
- Slender Plants
- Trees of Cacti
- Topiary
- Plants in potsand a plenty more.
It is possible to sell the aforementioned items along with a pot if you locate the ideal dropshipping supplier.
Picture Frame Set
Physical frame sets are still in style even though most images are now kept on devices. This is due to the fact that Picture Frame Sets are a fantastic method to showcase special images or treasured memories. Picture frame sets come in a limitless variety of designs. Customers can select modern or contemporary frames, for instance, based on the interior design of their homes.
In a similar vein, we can offer photo frame sets composed of glass, metal, plastic, or wood. Providing premium picture frames at affordable costs can encourage repeat business and client loyalty.
Sofa Slipcover
Customers can purchase a sofa slipcover to preserve and improve the appearance of their couches, regardless of how old or new they are. Couch slipcovers are essentially protective covers that can be turned inside out and used again on sofas. Certain sofa slipcovers are water-resistant since they are utilized as a protective covering, while others may be stain and filth-resistant, scratch-resistant, and more.
These slipcovers are available in a variety of patterns tailored to particular sofa styles, such as two- or three-seaters. While some coverings are straightforward, there are also upscale models that exude grandeur.
Scented Candles
Scented candles are the absolute best choice, especially for those looking to achieve an ambiance that is calm and serene. The candles burn out after you light them to give off a fine fragrance such as apple, vanilla, chocolate, jasmine, or sandalwood. Generally, melting the aromatic oil together with the wax is the way they are made. Moreover, there are no health risks since they don’t emit smoke even though they burn.
Regarding demand, private-label scented candle brands brought in about US$906.6 million in sales in the US. AliExpress offers scented candles in a price range of $1 to $20. Despite having a large market demand, the products are inexpensive. Thus, there’s a good chance of making money.
Tips for Success with Best Home Decor Products for Your Dropshipping Store
The home decor market is booming! But with so many choices, how do you curate a dropshipping store that stands out? Here are some key tips to ensure success with the best home decor products for your business:
Choose Winning Products
With the suggested products as above, you can easily divide it into many categories and pick some products that fits with your budget and plans:
Products suitable for lower unit price stores:
- Bedside Lamp
- Digital LED Clock
- Tablecloths
- Throw Pillows and Cushions
- Picture Frame Set
- Scented Candles
These products generally have lower unit prices, making them suitable for stores targeting customers looking for affordable decorative accents. Their smaller sizes also help keep shipping costs low.
Products suitable for reducing logistics risks:
- Digital LED Clock
- Tablecloths
- Throw Pillows and Cushions
- Picture Frame Set
- Scented Candles
Being lightweight and compact in size means these products pose less risk of damage during transportation. Their shapes also pack efficiently to maximize shipping space without wastage.
Products with high potential profits:
- Unique Lighting Fixtures
- Rugs and Carpets
- Curtains
- Indoor Plants
- Sofa Slipcover
These products tend to have higher unit prices since they are larger, more durable items. This allows for better profit margins even after accounting for larger individual shipping costs. The specialty nature of items like lighting fixtures also commands premium prices.
Have a Good Price Strategy
Offer competitive pricing by factoring in the supplier cost, import duties, and delivery timelines. Consider customizing packaging for an enhanced post-purchase experience. Good reviews will keep customers returning.
Leverage Dropshipping Tools
Utilize a helpful dropshipping tool like Dropshipman. Dropshipman is one of the best dropshipping tools as it allows you to easily import home decor products from AliExpress ＆Temu in bulk. Some features below will help you easily succeed with dropshipping home decor products:
One-click import products: Dropshipman allows users to import thousands of home decor products from AliExpress and Temu with just one click. This saves a huge amount of time compared to manually adding items one by one.
Order automatic: When an order is placed on the store, Dropshipman automatically creates a corresponding order on AliExpress. This removes the hassle of manual order placements.
Tracking number updates: Tracking numbers provided by AliExpress suppliers are automatically updated on the store orders by Dropshipman. Customers can easily track shipments.
Order status updates: The order status is updated in real time based on changes from AliExpress. Users are saved from frequently checking order statuses themselves.
Integrated apps: Powerful apps like SEOAnt, Live Chat, Parcel Tracking, etc available on Dropshipman help in driving more visitors, improving customer experience and retention for home decor product stores.
Product Sourcing: Professional sourcing agents source products 24/7, improving your business efficiency.
Write a To-the-Point Marketing Strategy
High-quality images: Conditionalize or sacrifice for high-quality product photos that illustrate the aesthetics and functionality of your home decor items.
Targeted content: Furnish your website with useful and attractive text on home decor trends, styling ideas, and goods details. Display your products on social media sites such as Facebook and Instagram and connect with potential clients.
Targeted advertising: Use automated advertising platforms such as Facebook Ads or Google Ads to reach to your audience with positioning accuracy.
Prioritize Customer Service
Make sure to include sufficient product information, shipping details, and return policies on your website. Apart from this, you will have to render the best possible customer service by answering any questions and concerns promptly and properly. Trust and good experiences is something that we are developing over time.
Final Words
The home decor product niche is definitely among the most exciting categories for new dropshippers! Consequently, thanks to the information you’ve acquired here, you are now ready to start your new business. Recall that the most significant thing is picking the optimal product group. First of all think about your target audience, budget, and trends so as to prepare a collection that appeals to them. It’s okay to try new things and modify the items you sell to provide the best customer experience. The deployment of dropshipping tools, forming a strong marketing strategy, and emphasizing customer service will aid you in converting your love for home decor into a successful online business. Hence, give wings to your imagination, follow the trends, and be prepared as your home decor dropshipping store picks up pace!
