26 April, 2022
Do you own a business? How do you make your customers trust you and the products that you sell? One effective way is to always offer a product with the assurance of a refund or return when something goes wrong with it. It’s not that you are admitting to having errors in the product, but it’s proof of your willingness to satisfy and comfort your customers for what happened.
The returns process is the system used by companies and brands to handle customer complaints regarding a product. It is likely for them to have a better profit, lower cost, and higher customer service satisfaction if their return process techniques are effective. Product returns are normal yet still considered a painful process for manufacturers, distributors, and retailers. You can expect some returns whenever you sell goods because it’s a big part of the process.
Product returns are from customers who are dissatisfied or disappointed with the goods they received. If this happens, certain brands may not profit from such valued customers again for having a negative return experience. Previous customers have at least 50% of interest in buying from a brand they recently bought from while it’s only 31% for new customers.
At this time when people mostly depend on e-commerce for shopping, grocery, and other essential services, online companies should expect more income and also more returns. E-commerce makes it easier to reach out to shoppers particularly those that only exist online. According to a report, 30% of online purchases are returned or three times the return for physical stores.
To return a product online is even more expensive, too. Online returns require shipping, handling, and restocking. The worst-case scenario would be that most products returned can no longer be sold at their original price while some just have to be disposed of. More than the revenue lost from such returns, your reputation as a manufacturer or seller gets hurt due to the product’s low quality.
Online shopping’s disadvantage, too, is the inaccurate or incomplete product information from the customer. Doing it in person can be a lot easier as you can check on the product and test if it works or fits you. But when done online, you are only guided by the product information provided. What is shown on the screen of your computer usually does not match what it looks like personally which customers often find disappointing.
An online return solution will have all your worries away. It is your most effective weapon against negative customer feedback. When customers purchase a product online, they also expect the return of a product to be 100% online. It’s more convenient and practical.
Create a user-friendly online portal for your brand to make things easier and attract more merchants who are interested in doing business with you. An automated return process allows you to set smart return rules and send automated refund/return notifications so customer inquiries will be less.
Most brands aim to provide every customer with an amazing after-sales experience. However, their budget and resources seem limited only as they focus more on the marketing, promotion, and other activities involved before a purchase is done. After-sales activities and returns are just second in their priority.
Dropshipman Return Center effectively helps customers solve problems by automating the return process. It helps you send automated refunds/returns to make returns performance faster and more convenient. This way, customers can have a better return experience with merchants.
With Dropshipman, refunds, resend, and return of products are allowed depending on the case. Some of the common conditions they encounter are the following:
On the other hand, returns are invalidated when the case falls on any of the conditions listed below.
Returns happen to any product and the only thing you can do as a merchant is deal with it. Your main goal: satisfy customers as much as possible. Always keep in mind that a happy customer is equal to your success. Aim for that higher income, but never forget to consider what your customers want from your product.
Create an online portal for faster customer service, and use clearer images and videos. Take time to listen to their concerns and see to it meet their needs. Remember that everything starts and ends with your customer; their trust and loyalty keeps your business going. Returns can be a way for your business to improve and grow bigger. Use every customer feedback positively.