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Is TikTok Shop Safe? How to Shop Safely on TikTok?

If you have recently started using TikTok, then you must have noticed the products listed in various TikTok videos. In fact, TikTok lets you buy products from videos using the TikTok Shop. 

But if you are wondering if TikTok Shop is safe or if the TikTok Shop legit or not, we are here to help. We have explained everything regarding TikTok Shop down below including how to shop safely at the TikTok Shop. Most importantly, you will get to know is TikTok Shop safe or not.

tiktok shop safe

What is TikTok Shop?

To better understand is TikTok Shop safe or not, it is better to first understand what exactly TikTok Shop is and every other detail about the same.

When it comes to videos on TikTok, you can find pretty much everything, including product videos, fashion videos, user reviews, and a whole lot more. And while watching such videos, the viewer might want to buy one of the products shown in the video. Earlier, the user would have to go to an external website or app to buy a single product. And as you would expect, this can be quite time-consuming, and frustrating. Not only is it a bad design for the viewers, but product companies who want to sell products on TikTok would also get less sales because of the same.

Thus, to help both the viewers and product sellers, TikTok introduced the TikTok Shop. The TikTok Shop is essentially an e-commerce platform within TikTok that can be used to buy all kinds of products. More importantly, if there is a particular product or item in a video, TikTok Shop will show you an option to buy the product right under the video. This way you can learn about a product and make a purchase decision within the TikTok app right away.

Is TikTok Shop Legit and Safe?

Those of you who just discovered TikTok Shop may have questions like is TikTok Shop Legit? Is TikTok Shop Safe? Well, the short answer is yes, but it depends. So let’s take a deeper look.

Starting with the platform itself, TikTok Shop is definitely trustworthy and legit since they are trying to offer the best possible shopping experience to its users as well. This means that you won’t face any issues with the payment process, checking order details, and after sales experience as well. However, the overall shopping experience also depends on the specific seller of the product you are buying.

Usually, if you are buying products from large-scale manufacturers, small-scale manufacturers of handmade goods, and high-rating drop shippers, you should be fine. 

However, if you see a dropshipping store without any ratings, that is probably a scammer. So, before buying a product on TikTok Shop, you should consider checking the storefront and checking all reviews. We have explained more about shopping safely on TikTok Shop later on in this guide.

Coming back to TikTok Shop as an e-commerce platform, TikTok has been trying hard to make it as safe as possible. For starters, TikTok actively removes any untrusted and scammer sellers from its products. Not only that but the whole review process on TikTok Shop is easy to use for posting reviews as well as checking existing ones. Lastly, since you get a highly secure payment gateway method, TikTok Shop is definitely a safe-to-use platform.

is tiktok shop safe

At the same time, TikTok Shop has also made strict selling product certification, for some of the product categories as follows:

Beauty and personal care productsConsumer medical devices
Electrical products and electronicsPackaged food and beverage
Pet foodProducts with CO₂ Cylinders
Surprise-based productsChildren’s products

How to Shop Safely on TikTok Shop?

As explained above, if you want to know is TikTok Shop legit or not, you need to consider the TikTok Shop platform as well as the seller itself. While we have already covered details regarding TikTok as an e-commerce platform, let’s take a look at the safety in terms of the experience different sellers may offer.

Despite the large number of trustable, reputable, and high-quality sellers on TikTok Shop, there are still a few scammer sellers here and there. This means that if you want the best shopping experience on TikTok Shop, using it safely and correctly becomes highly important. Thankfully, you can easily shop on TikTok in a safe way by considering these factors:

  • Avoid Smaller Sellers: The easiest way to safely shop products on TikTok Shop is to avoid smaller sellers altogether. By going with larger and more reputable sellers, you can be assured that you will get your product delivered to you safely.
  • Check Seller Ratings: In case you want to buy something specific from a smaller TikTok Shop seller, then make sure to at least check its ratings. Checking the seller ratings will give you a good idea about whether you can trust a given seller or not.
is tiktok shop legit
  • Check Return & Refund Policies: Apart from buying products from trusted sellers on TikTok Shop, you should also check the return and refund policy of a given product. In general, you should only go for products that at least offer a 7-day replacement policy or better.
tiktok shop
  • Use Safe Payment Methods: Even though TikTok offers multiple payment methods for the TikTok Shop, you still prefer using either PayPal or a credit card. With both of these payment methods, you can reverse your payment in case of any scam, which makes the whole shopping experience safer for you.
is the tiktok shop legit

How does TikTok Shop Work?

By now we have covered pretty much all the details regarding the TikTok Shop to help those of you who were wondering is TikTok Shop safe or not. Now that is out of the way, you should also understand how TikTok Shop works.

Whether you are a TikTok user and a buyer or a seller on the TikTok Shop, understanding how it works will help you both. Understanding the functioning of TikTok Shop will help buyers get better deals on products. On the other hand, TikTok Shop sellers will be able to get more sales and run a successful business by understanding the workings of TikTok Shop.

Starting with the buyer experience, you can access the TikTok Shop in two different ways. 

You can either go directly to the TikTok Shop to find all the products available there. Else, you can find products mentioned under a video and buy specifically those.

But if you are a TikTok Shop seller, then you will first need to create a product catalog and your own store on TikTok Shop with all the products that you want to sell. Then, to get more sales, it is advisable to make videos about the same products to increase traffic on your TikTok Shop store. TikTok Ads is also a way to consider for dropshipping stores.

As for the whole shipping and order fulfillment process, it doesn’t get easier than TikTok Shop order fulfillment. Generally, whenever a viewer places an order on a TikTok Shop, the order is directed to a Tiktok dropshipping service. After that, the drop shipper ships your products using a shipping courier. At the same time, the buyer also gets notified about the tracking number and other order details. After all this, the product order gets delivered to the user.

Why is TikTok Shop so Cheap?

If you have been browsing TikTok Shop lately, then you may have noticed that most of the products are quite cheap. In fact, the cheaper prices may even make you wonder is TikTok Shop legit or not. Well, as discussed previously, that is not an issue at all since TikTok Shop is completely trustable. However, understanding the cheaper prices is still recommended before buying products.

While there are various reasons to why TikTok Shop is so cheap, some of the primary reasons include:

  • Dropshipping: Pretty much all of the products available on TikTok Shop are processed via dropshipping. Since all of the orders are transferred directly to the product manufacturers, any price markups due to middlemen are removed.
  • Large-scale manufacturers: Another reason why TikTok Shop is so cheap is that most products sold there are produced at a large scale. And when you produce products in a large quantity, the cost per unit definitely decreases.
  • Cheaper manufacturing costs: As mentioned earlier, TikTok Shop products are produced in offshore facilities. Since most of these products are made in countries like China, their manufacturing cost as well as the final prices are much lower. 
  • Simpler shipping methods: While websites like Amazon offer you one-day delivery, TikTok Shop offers slightly slower shipping methods in return for much cheaper shipping prices. In fact, a lot of products on TikTok Shop even offer free shipping, which decreases the price further.


Since TikTok is one of the most popular video platforms out there, you might want to try all of its features, including the TikTok Shop. However, if you have never used it, you may have questions like is TikTok Shop safe and whether you can trust it or not. For the same reason, we have given a complete guide on TikTok Shop, how to shop safely on TikTok Shop, and much more. But if you still have any questions, like is TikTok shop legit or not, feel free to leave your thoughts in the comments down below.

FAQs about TikTok Shop

Q. Is TikTok business safe?

If you are planning to use a TikTok Shop for your business, you will be glad to know that TikTok Shop is completely safe. Because TikTok also wants to grow as a platform, they are trying to offer the best experience to shop owners in terms of ease of use and safety.

Q. What is the safest website to buy TikTok likes?

Since you need views on your TikTok videos to sell products on TikTok Shop, you might want to get more likes on your videos. For the same, you can consider using websites like InstaPort or Buzzoid to buy likes for your TikTok videos.

Q. Is TikTok Shop available in all countries?

While TikTok Shop is definitely a great way to sell and buy products within TikTok, it is unfortunately not available in all countries. As of right now, TikTok Shop is available in the United States, Canada, United Kingdom, Brazil, Turkey, Germany, France, Italy, Spain, Japan, Korea, Thailand, Vietnam, Malaysia, and the Philippines.

Q. Is TikTok safe for brands?

Whether you want to sell products on TikTok Shop or run ads for your brand on TikTok videos, TikTok allows you to do it all while being completely safe. All of your brand products and ads are run alongside safe content while protecting your online privacy, which makes it a great option for brands and businesses.

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